Planet Fitness (PFIP LLC) is an American franchisor and operator of health centers based in Hampton, New Hampshire. The enterprise reviews that it has 2,039 golf equipment, making it considered one of the largest health club franchises by using range of participants and locations. The franchise has places within the U.S.A., Canada, Dominican Republic, Panama, Mexico, and Australia. It markets itself as a “Judgement unfastened area” that caters to novice and casual fitness center users and has faced each reward and complaint for its environment. It is pronounced to be the country’s fastest growing gymnasium franchise.
History of one of the most reputed Fitness Gym Franchise, how it started?
In 1992, Planet Fitness founders, Michael and Marc Grondahl received a suffering Gold’s gymnasium franchise in Dover, New Hampshire. They eventually closed that original vicinity, and brought on a 3rd accomplice, present day CEO Chris Rondeau. In 2002, they purchased the rights to the call Planet fitness from Rick Berks and renamed their franchise.
Berks had commenced his own Planet fitness a fitness center in 1993 in sunrise, Florida, and in the end increased it to three clubs, at the side of a Gold’s fitness center franchise. Berks have been catering to the bodybuilding tradition in his Gold’s gym. “I decided I didn’t want to cope with that crowd, in order that’s when I opened the authentic Planet fitness membership in dawn, Florida, in 1993.” The call got here from his daughter’s school venture, “health Planet”. the new model became an effort to provide a fitness hub for regular human beings. Berks later went directly to open the primary Youfit fitness center in St. Petersburg, Florida.
Rondeau and the Grondahls identified that there has been an extra possibility to serve a much larger segment of the population in the event that they modified the gymnasium environment, both in mind-set and format, with the aid of developing a non-intimidating, low-fee model. Planet fitness became known as the “Judgement loose quarter,” aimed extra at the common user than the bodybuilder form of fitness enthusiast. additionally, they dramatically decreased costs to compete towards better-recognized brands. This low-price business version focuses on the needs of occasional or first-time gymnasium contributors, as opposed to more skilled individuals, and depends on many contributors hardly ever displaying up. in step with a planet money episode from 2014, “1/2 of the Planet fitness individuals do not ever visit their gyms.”
Controversies with Planet Fitness Club’s
As part of their attempt to create non-intimidating surroundings, Planet fitness has alienated many serious weightlifters. The gym makes use of a “Lunk alarm”, that’s a noisy siren and rotating mild this is used when a gymgoer grunts too loudly or drops weights. a few bodybuilders and weightlifters have located the way they’re portrayed in fitness tv classified ads to be offensive, and the manner they’re treated in Planet fitness gyms to be “pretty likely discriminatory.” This has been criticized for prohibiting certain weightlifting sporting events–such as deadlifts and clean-and-jerks–that many professionals agree with are pretty powerful. In 2010, Guys’s fitness magazine known as Planet fitness “the worst fitness center in America”
As early as March 2015, the “Judgement unfastened zone” coverage was accelerated to allow trans women to use the girls’ locker room. The coverage states that “members and guests may use all gym centers based totally on their sincere self-suggested gender identification.”
In 2003, Planet fitness opened its first franchised vicinity in Florida, with Eric Dore and Shane McGuiness.
In the fall of 2013, TSG client companions LLC have become a fairness accomplice inside the Planet fitness Gym franchise. Michael Grondahl, co-founding father of PF Clubs stepped down as CEO, and become succeeded with the aid of Chris Rondeau. The agency went public on August 6, 2015.
In February 2016, the franchise became brought to the Franchise instances’ “fast and severe” listing of pinnacle franchises (#1), and in its 2016 ranking of franchises, Forbes mag ranked Planet fitness #4. It ranked in the top 50 of Entrepreneur magazine’s Franchise 500 in 2017.
In 2020, the corporation obtained grievance for charging its customers for March dues “in spite of last its facilities nationwide due to the novel coronavirus pandemic” They stated that they were not able to stop the pre-scheduled payments on brief observe, however might not fee destiny monthly dues till they reopen and could also provide a credit for closed days previously paid for.
While It’s many centers all through the onset of the COVID pandemic, all through the Delta and Omicron variations there has been shown no longer a decrease in gym attendance.
Franchises
Planet fitness started out franchising units in 2003. In line with Franchise Direct, the initial franchise price is $20,000, while the location development rate is $10,000. [31] The royalty fee for a PF Club is 7% of the entire gross month-to-month and annual membership expenses.
The net really worth requirement for a PF Club franchise is $3,000,000, whilst the liquid coins requirement is $1,500,000.
Records and worldwide enlargement
The corporation reviews that as of 2019, there are eighty company-owned gyms, the relaxation independently owned and operated.
The club’s club degrees are $10 and $24.Ninety nine per month: the $10 consistent with month stage consists of access to cardio and electricity system, limitless organization health instruction and pizza and bagels once a month; the $24.Ninety-nine in keeping with month (“Black Card”) level lets in contributors to deliver one visitor in step with day at no charge, get admission to all Planet fitness locations, and get right of entry to more amenities, including tanning booths, rub down chairs, crimson mild therapy and water rub down beds.
In December 2014, Planet fitness opened its first global area in Toronto, Ontario, Canada. The second Toronto region opened in early 2015. In October 2015 the business enterprise opened their 2nd worldwide place in Santo Domingo, Dominican Republic.
With the addition of a planet fitness outlet in Hawaii in January 2018, PF Club had 1,500 locations with an expected 10 million participants throughout 50 states, the District of Columbia, the Dominican Republic, Mexico, Panama and Canada. In 2016, over 90% of PF Club locations were opened by present franchise proprietors.
Sponsorships by Planet Fitness Club
In October 2011, Planet fitness reached with a settlement with NBC to sponsor the community’s reality show the most important Loser starting with the 2012 season. The contestants on the show worked out on Planet fitness gadget after which at PF Club gyms facilities near their homes, working with Planet fitness trainers.
In March 2013, Planet fitness partnered with 50 Cent to promote his power drink “road King”.
Given that December 2014, Planet fitness has been the reputable fitness sponsor of Dick Clark’s ‘New yr’s Rockin’ Eve on ABC.
On the grounds that 2015, PF Club has been a personal sponsor of NASCAR driver and champion Joey Logano. In April 2022, PF Club regarded as a sponsor on a race truck for the first time in the 2022 Pinty’s Truck Race on dust with Logano driving the truck.
In March 2016, Planet fitness partnered with STOMP Out Bullying, a countrywide corporation dedicated to bullying prevention, and the lads & ladies clubs of America to launch the company’s national philanthropic initiative to address bullying, The Judgement free technology. additionally in 2016, the corporation donated more than $1 million to the program. PF Clubs has additionally supplied mini “Judgement unfastened region” gyms to Boys & girls’ golf equipment in Manchester, New Hampshire and Pasadena, California.
In October 2017, Planet fitness and its contributors raised $1 million which it donated to the non-profit Boys and women golf equipment of the USA.
In January 2020, PF partnered with the most important Loser to be the reputable sponsor of the show’s 2020 reboot.
Last but not least, planet fitness franchisee priority is always reaching our mass with its affordable health and fitness facilities, and we think that is a noble work.
With the help of below link, you can easily find your favorite PF club’s gym spot near you.
Gyms Near Me | Fitness Centers Near Me | Planet Fitness
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